Founders@Fail: Pitching Publishers: The Do’s And Don’ts Of Selling Into Big Media

Startups pitching publishers face the unique challenge of aligning the interests of editors, business development executives, audience managers, and analytics teams. It’s a delicate dance that requires diplomacy, strategy, and; at times, a handful of Tylenol. Learn effective strategies to pre-sell prospects, navigate complex sales, and negotiate contracts.

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